Two different alert readers sent me the link to this New York Times article about how fathers - especially "daddy bloggers" - really dislike being ridiculed in advertising. The article focuses on a daddy blogger summit (Thanks for the invite!), but my readers forwarded the link because of Chris Routly's activist response to Huggies ads. As you know, I've railed about Huggies pejorative depictions of incapable fathers here and here.
It was bittersweet to find out that Mr. Routly had launched a change.org petition and gotten 1300 signatures and a meeting with Huggies ad execs. On the one hand, it was good to know I was not alone in hating that whole ad campaign. On the other hand, I'd decided to launch here on Competent Parent a mancott of Huggies. I was inspired by the girlcott launched several years ago by Pittsburgh teenagers against Abercrombie and Fitch. I was inspired by Peter Chin, wife of a college singing group friend, whose change.org campaign got Apple to take down the very offensive Make Me Asian app. But now that Mr. Routly has reached Huggies brass, there's no need for my mancott.
So, let me just take this chance to announce: THE MANCOTT AGAINST HUGGIES IS OVER. YOU CAN GO BACK TO BUYING THEIR PRODUCTS, GENTS.
4 months ago