Tuesday, January 3, 2017

Butter Chex Ice Cream - Annual Wrap-up

Many have commented on how 2016 was a rollercoaster of a year.  Those who have followed the BCI Index know that only one product in that bundle actually produces variation.

I started this silly escapade to data check my perception that Chex cereals never go on sale.  That has proven essentially true at my home supermarket.  In the process, though, I've also seen some other patterns.  I've also verified that Chex are cheaper at Target.  Hold onto your hats.  Deep dive time.

Chex went on sale precisely 3 weeks out of 47 observations, always to 4 for a dollar.  I love Chex but prefer to buy it a lower unit price than $3.99 for 12 ounces.  Butter goes on sale for key holidays - apparently Easter, Father's Day, Bastille Day, Columbus Day and Christmas.  At my particular store, they actually jacked the price just after Christmas.  Ice cream is a wild ride.

The quarterly summary actually shows that ice cream is more expensive in cold weather months in Pennsylvania.  It's cheapest in the early spring.  Buy your Chex in Q1.  They'll keep essentially all year.  Buy your butter in the fall/early winter.  Chest freezer?  Probably worth it.

The cheapest ice cream crown is well-distributed.  Although the store brand has the lowest base price, the name brands are more often the cheapest by a long shot.  Some brand is always on sale.  Don't be a sucker by paying full price.  Mmmm, Breyer's.


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